Credo Beauty - Fillmore
At Credo, we have clearly laid out what "clean beauty" means. Our definition serves as the pillars for the Credo Clean Standard, which guides our company and our 130+ brand partners, and is the bellwether for the clean products movement. Cruelty-free beauty means that products were not tested on animals--no guinea pigs, rabbits, rats or any other creatures forced to use skin care and cosmetics to see if they are irritating to skin. All of our brands commit to testing out their products only on human beings (who volunteer or are paid!).
Fortunately, the vast majority of cosmetics companies stopped testing on animals years ago in response to consumer demands. In September 2018, CA Governor signed a bill into law that effectively bans animal testing on ingredients and products effective in 2020. Since CA is the state with the largest economy, and companies will not make one version of a product for CA and another for sale in another state, this state law sets the precedent for the nation.
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